A4/ Guidelines development

After the completion of the previous activities, the next action is the design of strategies that will lead our target group to the desired situation, regarding the development of a personal brand. The different key traits defined in A3 are grouped and for each group a (personalized) training material will developed. The material will be a combination of the soft skills and the actions that have been identified in the previous activities. The actions to be identified will be directed to counselors and will be presented along with the guidelines, in order for them to develop appropriate training courses and programs tailored to learners’ needs. The guidelines include: